Google may enter the AR field through new projects.
What you need to know
- According to reports, Google is developing a pair of augmented reality smart glasses.
- The ongoing AR project is said to be the result of Google’s acquisition of North last year.
- Google’s recent job posting also hinted that the company is developing its own AR operating system.
After acquiring AR glasses company North last year, Google may be accelerating its augmented reality work. According to reports, the search giant is now developing “a new version of smart glasses.”
According to the New York Times, Google is relying on its acquisition of North to join the AR trend (via Android Police). The Mountain View-based technology giant acquired the Canadian startup last summer, ostensibly to gain a foothold in the smart glasses market after its Google Glass project failed to take off.
Prior to the acquisition, North was selling Focals smart glasses. However, the company stopped sales of the first-generation Focal in December 2019, presumably due to poor market response. Then it started making fun of the second-generation Focals, although this has been cancelled after being acquired by Google.
Google is not the only company that has recently entered the AR wearable field. Meta recently released Ray-Ban Stories in collaboration with Ray-Ban, which is a smart glasses that can take photos and videos like Snap’s Spectacles.
Currently, there is limited information about new AR projects. However, with Google recently looking for people to join its new AR team and develop an AR operating system, it is clear that the technology giant is entering the meta universe.
However, it remains to be seen whether Google’s new project will launch consumer hardware in 2022.