State media in Russia are banned from making money from their content.
what you need to know
- Some big U.S. tech companies have banned Russian state-affiliated media from advertising on their platforms.
- RT etc. are prohibited from monetizing their content on Facebook, YouTube and Twitter.
- The ad restrictions are part of the companies’ efforts to combat Ukraine’s escalating military conflict.
In response to Russian military action in Ukraine, several U.S. tech giants have restricted the ability of Russian state media to make money from content on those platforms.
For its part, Meta has banned Russian state media from advertising and monetizing its content on Facebook in all countries where the social platform is available. Nathaniel Gleicher, Director of Security Policy at Meta, tweet:
We now prohibit Russian state media from advertising or monetizing our platform anywhere in the world. We also continued to label other Russian state media. The changes have already started rolling out and will continue through the weekend.
Google-owned YouTube has imposed the same restrictions on several state media with ties to Russia, NPR reported. For example, the video-sharing platform prevents RT and other Russian state media from monetizing advertising. YouTube also hides these channels from its recommendations and blocks them in Ukraine at the request of the Ukrainian government.
twitter also Announce It “temporarily suspends advertising in Ukraine and Russia to ensure that important public safety messages are promoted and that advertising does not detract from it.” The microblogging site has banned state media advertising since 2019, according to NPR.
Advertising restrictions aren’t the only steps U.S. tech giants have taken amid the Ukrainian military conflict. Meta has also established a special operations center to help respond to the crisis in real time. Facebook also rolled out a feature that lets users in Ukraine lock their profiles with just one click.
Instagram also began rolling out privacy and security alerts in troubled countries, with Meta’s security team keeping tabs on “emerging threats.”
A few days ago, Google outlined steps it is taking to support those affected by the Ukrainian invasion, including fighting misinformation and helping keep users safe online.