Realme now has a 17% market share in India.
What you need to know
- The latest Counterpoint data shows that Realme has risen to second place in the Indian mobile phone market.
- Realme achieved 20% year-on-year growth in Q4 2021 and now has a 17% market share in India.
- Most of Realme’s revenue comes from entry-level products in the C and Narzo series.
Realme has been a sales juggernaut from the very beginning. The brand’s focus on value and its innate ability to undercut Xiaomi in the budget segment has given it a quick foothold in India, from which it has built a global empire that has now expanded to more than 30 countries.
Realme became the fastest brand to reach the 100 million sales milestone last year, and a surge in sales in the fourth quarter of 2021 saw the brand surpass Samsung to become the second-largest mobile phone brand in India. The latest data from Counterpoint shows that Realme captured a 17% market share in India in the fourth quarter of 2021, closely following Samsung’s 16%.
Xiaomi still dominates with a 24% market share, and that doesn’t look like that’s going to change anytime soon. More than four years ago, Xiaomi overtook Samsung to become India’s leading phone maker, and it hasn’t given up on that. But if there’s any brand that can challenge Xiaomi’s summit, it’s Realme. After all, the two brands compete fiercely in the same category, and Realme has made real gains in software in recent years.
Madhav Sheth, CEO of Realme India, is very clear on what the brand is aiming for in 2022:
Our growth over the past three years is a testament to the love our users have for the brand. Since the establishment of realme, all our efforts have been dedicated to bringing leapfrog technology to users and providing them with the best experience.
We achieved some important milestones in 2021, and being the No. 2 brand in Q4 2021 was the perfect way to end the year. From here, we just focus on more growth and set goals for 2022. We want to be number one in India. No. 1 smartphone brand this year, I believe we are on the right track.
Counterpoint pointed out that Realme’s sales increased by 20% year-on-year, the largest increase of any brand in the fourth quarter of 2021. Obviously, most of Realme’s sales come from the budget segment like the new C series and Narzo launches, but the brand is starting to see momentum in the mid-range and premium categories of the GT series. The GT Master Edition is an excellent overall device that rivals the best Android phones in its class.
Xiaomi launched the 11T Pro in India and will bring the Redmi Note 11 series to the region soon, and we should see what Realme has to offer in the coming weeks. The GT 2 series has gone official in China and it will be coming to India soon. Realme is also positioning itself as an alternative to Xiaomi in the global market, and the brand is seeing good momentum in the UK and other western markets.
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