As social media becomes central in the marketing of the company’s products and services, there are some emerging factors that companies should be considering so that they can remain relevant. One of the emerging factors is social media listening. As companies market their products, social media conversations will emerge about the products and services offered by such companies. Therefore, companies need to make sure that they get to know what is being said in social circles.
What is Social Media Listening?
Social listening is a social media monitoring strategy that involves actively analyzing what customers are saying about the products and services that a company is offering in the industry. Worth to note is that social listening is an active involvement that takes time in real-time. The company has to make sure that it gets such details immediately so that it can quickly respond to the progress of the company and what the people outside the business are saying.
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Where to Start in Social Listening?
Most people have a perception that social listening is a simple undertaking that they can simply incorporate in their business operations. What most of the social media marketers don’t understand is that social listening is keyword-based. Therefore, any person who will be engaged in active listening of what is happening in the social platform must be well-versed with the use and application keywords. This is a process-based strategy that needs to be undertaken professionally for consistent results.
Identifying the Keywords to Listen
As highlighted above, social media listening is all about the use of the right keywords. Therefore, any person who will be engaged in real-time listening must select the right keywords to use in social listening. Covering a broad base might be the best solution, but it could overwhelm an individual, which means that he might not be able to listen to all the social channels and respond where necessary. This is a mistake that companies should make sure that they avoid when they are engaged in social listening.
Company-Based Keyword Listening
This is a listening strategy that is mostly focused on tracking the mentions of the company’s name. It is an innovative listening strategy that is adopted by most of the companies in social media marketing because it is easier to handle. It does not involve much technical work as the only thing that the social media expert will be following is the mention of the company’s name. However, it is vital to make sure that social listeners avoid responding to questions directed to companies with similar names in the industry.
Product/Service-Based Keyword Listening
This is another innovative strategy that is involved in social media listening. It has everything to do with listening to what customers and other stakeholders are saying about the products and services offered by the company. In this category, social media experts should make sure that they listen to various details. One of them should be geared towards focusing on the quality of the products or services. It is essential to highlight that quality has everything to do with safety and other measurable aspects of the product.
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The other aspect that social media listeners should pay attention to is the issue surrounding the prices of the products or services. This is a sensitive aspect that should be analyzed in detail, as competitors can easily use it to market their products and services.
If your company is interested in social media listening, working with professional companies such as NetBase is the only way you can achieve your intended goals. Social listening is technical, and it needs professional handling for it to deliver on its intentions in the organization.
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